Nanpolasty with Ruby Lee
D A L E J A M E S & C O
Newsletter: A u g u s t / S e p t e m b e r 2 0 2 5
Our emerging stylist Ruby Lee has been busy learning all about the newest service in hair straightening Nanoplasty from the original creator Floractive!
But what is Nanoplasty?
Nanoplasty is the new era of hair straightening treatments. Unlike traditional keratin treatments Floractive’s Nanoplasty nanoparticles are 750 times smaller which means the treatment can penetrate deep into the hair fiber without opening the cuticle.
This also means it gives you the freedom to colour, bleach, swim in pools enjoy the ocean, all without compromising the quality or effectiveness of the treatment
Want to experience an OMG effect?
Book in for a consultation with Ruby Lee
Celebrating Ciara stepping into her second year!
We’re so proud to celebrate our amazing apprentice Ciara, who has just stepped into her
Talented, dedicated and always eager to learn, Ciara has already completed several Wella education colour courses and continues to grow her skills with every client and class, over the past year, she’s been working incredibly hard behind the scenes.
Her passion for colour and commitment to mastering her craft are truly inspiring. Whether it is a perfect blow wave or diving into new techniques
Ciara brings heart, energy and creativity to everything she does.
Ruby Lee joins the 2025 CAT Team
We’re thrilled to share that our Ruby Lee has been selected to join the Intercoiffure Creative artistic team CAT for 2025!
Intercoiffure Australia hasn’t done `anything like this before!
This year long elite program brings together the next generation of top talent, offering exclusive training, mentorship `from industry icons and the opportunity to feature in a major hair show at the end of the year.
Ruby Lee will be learning alongside some of the industry's most inspirational stylists,
Don’t be afraid to ask her what exciting things she's been up to!
A Decade of Excellence
Noble Consultancy & Dale James Hairdressing
For the past 10 years, Noble Consultancy has had the privilege of working alongside the passionate and talented team at Dale James Hairdressing.
Over the course of this long-standing partnership, we’ve focused on one powerful idea:
People matter.
From the beginning, our shared vision has been to create and sustain a customer focused culture, where every team member understands that excellence in service starts with respect, empathy and authentic connection. It’s a culture where clients are at the heart of every decision and where staff are continually encouraged to reflect,
Throughout this journey, the Dale James team has demonstrated an unwavering commitment to ongoing training and professional development.
Whether through one-on-one coaching, group workshops or continuous learning on the floor,
What makes this partnership unique is the shared belief that a healthy internal culture is the foundation for elite client care. When a team feels supported, trusted and empowered that energy translates into every interaction. Clients don’t just notice the difference they can feel it.
Over the past decade, we’ve seen Dale James grow not just as a salon, but as a thriving
We’re proud to continue this journey together, supporting a team that truly leads with heart and never stops striving to be better.
This Month’s hero range is for Smoothness & Shine
Ultimate Smooth
Our most luxurious line for smoother, shinier hair with less frizz by combining two ingredients usually found in skincare: Squalane and Omega-9. Together they nourish, smoothen and fight frizz from the inside out.
The Star of the Ultimate Smooth Routine: Miracle Oil Serum is our most concentrated oil.
It is a lightweight hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier nourishing hair in 30 secs, leaving it smooth for up to 3 days
Buy one product from the Ultimate Smooth and get the second product at ½ price.
*Conditions apply
60 Angelo Street, South Perth 6151 PH: 9367 5135