September 2026
The New Age Wave – The Modern Ladies’ Perm Is Back
11/09/2026
Perms are having a major comeback — and it’s not just the men. At Dale James & Co in South Perth, we have been doing so many men’s perms lately, but now we’re seeing more and more women rediscovering what a modern perm can do. Forget the tight, traditional curls you may remember. Meet what we like to call The New Age Wave. Soft, Beautiful Mermaid Hair Dale James, our Perm Master, has developed a beautiful way of creating soft, flowing movement using foam rollers and his signature winding tec...
Nanoplasty vs Keratin: Which Smoothing Treatment Is Right for Your Hair?
08/09/2026
If you’re tired of fighting frizz, humidity and hair that takes forever to style, a professional smoothing treatment can make an enormous difference. But one of the questions we’re regularly asked at Dale James & Co in South Perth is: “Should I have Nanoplasty or a Keratin treatment?” They’re both designed to create smoother, more manageable hair, but they’re not necessarily suited to the same client. Here’s what you need to know. What Is Nanoplasty? Nanoplasty is a professional hair...
Why Short Hair Needs a Hairdresser Who Really Knows How to Cut
05/09/2026
There’s something fabulous about a great short haircut. It can look modern, sophisticated, edgy or beautifully classic — but with short hair, there really is nowhere for a poor haircut to hide. At Dale James & Co in South Perth, haircutting has always been at the heart of what we do. Our team understands that a beautiful short haircut isn’t simply about taking the hair shorter. It’s about creating the right shape, balance and movement for the individual wearing it. Short Hair Is All About...
What Haircut Makes Fine Hair Look Thicker?
01/09/2026
What Haircut Makes Fine Hair Look Thicker? 7 Hairdresser Tips for Creating the Illusion of Fuller Hair If you have fine hair, you’ve probably asked yourself: Should I cut it shorter to make it look thicker? Often, the answer is yes — but it’s not quite that simple. At Dale James & Co in South Perth, we’ve spent decades cutting every imaginable hair type, and one thing we’ve learned is that fine hair needs intelligent cutting. It’s not about following rules. It’s about creating the...