Thinking about covering greys, locking in a new shade or changing things up completely? Our permanent hair colour service at Dale James & Co is all about creating rich, long-lasting colour. Book a consultation today and find your new signature shade.
How permanent hair colour works
Permanent hair colour works by altering your hair’s natural pigment at a deeper level, providing lasting results that don’t wash out over time. It’s an ideal choice for full grey coverage, consistent tone or a noticeable colour shift.
The process involves opening the hair cuticle and depositing pigment into the inner structure of the hair. Unlike non-permanent hair colour which gradually washes out, we use professional grade formulas that stay vibrant until the hair grows out.
At Dale James & Co, our colourists tailor each formula to suit your natural base, hair condition and the result you’re aiming for, whether that's restoring natural shade or trying something different.
The benefits of permanent hair colour for men and women
Learn what makes permanent colour a smart choice for vibrant, easy-to-maintain hair.
- Long-wearing colour
Permanent colour is designed to hold its depth and vibrancy until your hair grows out, making it ideal for those who prefer less frequent touch-ups.
- Dependable grey coverage
This technique is one of the most reliable options for covering greys evenly and permanently, leaving you with a seamless finish.
- Even, all-over tone
Permanent colour saturates each strand for a consistent result from root to tip. It’s especially helpful for those with uneven regrowth or previous colour build-up.
- Wide range of shades
Choose from various shades, including soft, natural tones that enhance your base colour to richer, bolder options that completely redefine your look.
What sets Dale James & Co apart from other salons?
Permanent colour is a service that calls for precision and a thoughtful approach, and that’s exactly what you’ll find at our Perth salon.
- Expertise backed by decades
With over 50 years of hairdressing experience behind us, our team brings deep knowledge and a refined eye to every appointment.
- Custom colour and styling
We don’t believe in boxed shades or guesswork. Every colour and style is carefully chosen to complement your features, enhance your natural base and match your unique hair goals.
- The ultimate pampering experience
Pamper yourself with colour services in a calm and welcoming space. Our salon in Perth is designed to feel like a pause in your day, not an appointment you have to rush through.
- Your go-to for all your hair needs
Besides permanent hair colour services, we also specialise in haircuts, styling services and restorative care. Every appointment is an opportunity to elevate your look, refresh your routine or simply give your hair the bespoke care it deserves.
Book a consultation for permanent hair colour in Perth
Great hair colour starts with a chat, a few swatches and a clear idea of where you want to go. Our permanent hair colouring for women and men is shaped by trusted technique, smart colour theory and premium products. We offer a free consultation to discuss your preferences, answer your questions and walk you through your options.
Schedule a consultation and discover how the right shade can bring out your best features and boost your confidence.