Blog
The New Age Wave – The Modern Ladies’ Perm Is Back
11/09/2026
Perms are having a major comeback — and it’s not just the men. At Dale James & Co in South Perth, we have been doing so many men’s perms lately, but now we’re seeing more and more women rediscovering what a modern perm can do. Forget the tight, traditional curls you may remember. Meet what we like to call The New Age Wave. Soft, Beautiful Mermaid Hair Dale James, our Perm Master, has developed a beautiful way of creating soft, flowing movement using foam rollers and his signature winding tec...
Nanoplasty vs Keratin: Which Smoothing Treatment Is Right for Your Hair?
08/09/2026
If you’re tired of fighting frizz, humidity and hair that takes forever to style, a professional smoothing treatment can make an enormous difference. But one of the questions we’re regularly asked at Dale James & Co in South Perth is: “Should I have Nanoplasty or a Keratin treatment?” They’re both designed to create smoother, more manageable hair, but they’re not necessarily suited to the same client. Here’s what you need to know. What Is Nanoplasty? Nanoplasty is a professional hair...
Why Short Hair Needs a Hairdresser Who Really Knows How to Cut
05/09/2026
There’s something fabulous about a great short haircut. It can look modern, sophisticated, edgy or beautifully classic — but with short hair, there really is nowhere for a poor haircut to hide. At Dale James & Co in South Perth, haircutting has always been at the heart of what we do. Our team understands that a beautiful short haircut isn’t simply about taking the hair shorter. It’s about creating the right shape, balance and movement for the individual wearing it. Short Hair Is All About...
What Haircut Makes Fine Hair Look Thicker?
01/09/2026
What Haircut Makes Fine Hair Look Thicker? 7 Hairdresser Tips for Creating the Illusion of Fuller Hair If you have fine hair, you’ve probably asked yourself: Should I cut it shorter to make it look thicker? Often, the answer is yes — but it’s not quite that simple. At Dale James & Co in South Perth, we’ve spent decades cutting every imaginable hair type, and one thing we’ve learned is that fine hair needs intelligent cutting. It’s not about following rules. It’s about creating the...
Why Is My Hair Getting Thinner as I Get Older?
31/08/2026
One of the most common things we hear behind the chair at Dale James & Co in South Perth is: “My hair just isn’t as thick as it used to be.” Hair can change enormously over the years. It may feel finer, have less body, become drier or simply not behave the way it once did. And while a hairdresser cannot diagnose the cause of hair loss, there is a great deal we can do cosmetically to help fine or thinning-looking hair appear fuller, healthier and more manageable. Why Does Hair Feel Different...
Expert Hair Advice from 50 Years Behind the Chair
28/08/2026
Welcome to the Dale James & Co Hairdressing Resource Centre — a place where we share the knowledge, techniques and experience we have gathered over more than 50 years in professional hairdressing. Hair has changed enormously over the decades, but one thing hasn’t changed: great hair starts with knowledge, experience and understanding the individual. Our Resource Centre has been created to answer the questions our clients ask us every day and help you better understand your hair, your colour...
Balayage or Foils?
26/08/2026
Which Blonde Is Right For You? It’s one of the most common questions clients ask when they want to go blonde. Both techniques can create beautiful blonde hair, but they don’t necessarily create the same result. At Dale James & Co Hair Salon in South Perth, we don’t believe you should choose a technique simply because it’s fashionable. Instead, we look at the blonde you want, your existing hair, how often you’re prepared to visit the salon and how you want your colour to grow out. Here’s...
Dale's Father's Day Reminder
24/08/2026
As Father's Day approaches, it's a great time to think about giving Dad something he'll genuinely enjoy. After more than 50 years behind the chair, I can honestly say that one of the best gifts you can give is a little time to relax and feel good about yourself. Whether it's a fresh haircut, a professional treatment or simply taking an hour out of a busy schedule, it's amazing what a difference it can make. If you're looking for a gift that's both thoughtful and practical, our Dale James & C...
Growing the Next Generation
15/08/2026
One of the things I love most about working at Dale James & Co is the passion we all share for education. I have the privilege of helping train our apprentices outside salon hours, and it is one of the most rewarding parts of my role. Watching their confidence grow, seeing new skills click into place and celebrating those little milestones reminds me why I fell in love with hairdressing in the first place. Every week our apprentices spend additional time developing their skills through...
Why Does Blonde Hair Turn Brassy?
12/08/2026
A Perth Specialist Explains If you’ve ever left the salon with the perfect creamy, cool or bright blonde only to notice yellow or orange tones appearing a few weeks later, you’re not alone. Brassiness is one of the most common concerns we hear from our blonde clients at Dale James & Co Hair Salon in South Perth. The good news is that brassy blonde doesn’t necessarily mean something has gone wrong with your colour. Understanding why blonde hair becomes brassy is the first step towards...