Perms are having a major comeback — and it’s not just the men.
At Dale James & Co in South Perth, we have been doing so many men’s perms lately, but now we’re seeing more and more women rediscovering what a modern perm can do.
Forget the tight, traditional curls you may remember.
Meet what we like to call The New Age Wave.
Soft, Beautiful Mermaid Hair
Dale James, our Perm Master, has developed a beautiful way of creating soft, flowing movement using foam rollers and his signature winding technique.
The result?
Gorgeous, relaxed waves with a soft mermaid hair effect — movement, texture and body without the look of a traditional perm.
The foam rollers help Dale create a softer formation through the hair, giving that loose, tousled finish that looks as though you’ve spent the day by the ocean.
It’s modern perming with a completely different attitude.
Why Are Women Looking at Perms Again?
We spend so much time using curling irons, wands and hot tools trying to put movement into our hair.
A beautifully designed soft perm can give naturally straight hair ongoing texture and movement, making everyday styling much easier.
For some clients, it’s about adding body. For others, it’s about encouraging a relaxed wave or creating that gorgeous undone texture that has become so popular.
And every perm is different.
Dale looks at the length, condition, density and natural movement of the hair before deciding how the hair should be wound.
This Isn’t the Perm You Remember
Perming has changed — but just as importantly, the way we design a perm has changed.
Roller size, winding pattern, placement and direction all affect the finished result.
After decades of perming hair, Dale understands how changing the winding technique can completely change the curl.
His foam roller spiral wind is all about creating softness rather than a rigid, uniform curl.
We call it mermaid hair.
Could The New Age Wave Be Your Next Look?
If you love the idea of waking up with movement already in your hair, it may be time to reconsider the perm.
Whether you’re looking for loose waves, added body, soft curls or a beautiful mermaid effect, your first step should always be a consultation to determine whether your hair is suitable for perming.
At Dale James & Co, we’re rather excited that women are falling in love with perms again.
The perm isn’t back.
It’s been reinvented.
Welcome to The New Age Wave.
Looking for a ladies’ perm or soft wave perm in Perth?
Visit Dale James & Co Hair Salon in South Perth, WA, home of Dale James, the Perm Master. Specialising in ladies’ perms, soft perms, spiral perms, foam roller perms, mermaid waves and modern perming techniques.